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Since launching on the Amazon DSP with Perpetua, Crocs has seen:Ī 147% increase in branded searches post Prime DayĦx increase in new-to-brand sales from their 3P inventory exchange

This included both always-on brand-building, and key moment sales maximization across five key moments of the year - Mother’s Day, Prime Day, CrocDay, Black Friday Cyber Monday, and Christmas Holiday shopping. Previously focused on bottom funnel activities, Crocs EU acknowledged the need to switch to a full funnel strategy on the Amazon DSP with a broad range of targeting tactics.

To do this, the Crocs team was looking to attract new audiences, driving awareness and new to brand customers within the European market. Crocs, the shoe giant known for their rubber clogs, and partnerships with the likes of Diplo, Justin Bieber, Balenciaga and more, are on a mission to make the world a happier place, one comfortable shoe at a time.